ACC Liverpool Group
Branding & Signage
Create new 150 seated destination lounge bar at 12,000 capacity Liverpool Echo Arena. Our brief covered the complete customer experience from arrival to departure. We worked closely with the client stakeholder team to develop the operational plan, commercial strategy, planning options and layouts. 442 was lead designer from concept through to completion and covered all design details, specification, artwork and branding.
The bar with kitchen is designed to meet different audience requirements depending on the type of event - from fine dining to casual drinks. The open, island bar creates fantastic sight lines to each part of the bar and out to the Albert Dock and River Mersey. Artists who have performed in the venue appear in mural art form and create great selfie moments for customers.