The team at the SSE Hydro in Glasgow appointed 442 to design all aspects of the customer journey for Artists and Crew backstage. From Stage Door to Green Room we considered the journey from arrival to going On Stage. The brief included the Arrival, Artists corridor, Production Team areas and Wall of Fame of all the bands and artists who have the rocked the Hydro. 442 introduced the phrase “Raise the Roof’ as a benchmark of expectation which applies to both the Artists and the Hydro back of house team. We created shareable photo opportunities throughout which help promote the space on a global scale.