Oslo-based craft brewery and bar Amundsen needed a striking brand style to communicate their global explorer approach to brewing beers. Traditional knowledge and meticulous process is lifted with modern innovations and bold flavours, so we created a style that communicates this love of craft. Hand-pressed woodcut type and bespoke, intricate illustrations reflect the unique personality of the beers and our strapline summarises what Amundsen are all about.
'Created by craftsmen'
The core range of bottled beers each has a unique personality that expresses the brew’s influence, but together they sit consistently in the Amundsen brand style.