442 brought to life the story of Scotland’s leading lager brand at its home in Wellpark Brewery. Making it welcoming, informative, easy to digest and engaging, we created an area and brewery tour for visitors to connect with the history and brand - key to this is a central tasting bar to enjoy the perfect pint.
Our detailed research of the Tennent’s heritage and products came to life in themed rooms, with a full working bar, cellar, wine tasting and reception areas. The external tour provided photo opportunities for visitors and showcased a local graffiti artist. We also brought the brand to life in internal work spaces.