Rebrand of a well-known family butcher business in Dundee. The Scott Brothers butchers had been a known and loved retail business in Dundee for several generations. The family owners wanted to modernise the face of the business without alienating core values and customers, whilst appealing to new and wider ranging customers. A key (and brave) dimension to this rebrand was driving the business online. Online meat and butcher related products now represent a significant percentage of their business growth. 442 created the new identity across both print and online platforms and applications in-store.