2015-16 PUMA/ARSENAL KIT LAUNCH

Client:
Puma & Arsenal

Disciplines:
Art Direction
Artworking
Production
Animation
Graphic Design

Over the last 3 seasons, we’ve collaborated with Boston-based Puma Global, to develop the international retail creative guide for application of the Arsenal FC Puma kit launches. The guide informs and inspires the approach to all retail external and internal product displays for Puma stores worldwide. We extended the campaign through storefront creative executions, design and art direction of instore animations and digital assets for the home, away and cup kits. 

 

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442 Design
Commercial Creativity

5th Floor, York House
14 South St Andrews Street
Edinburgh, EH2 2AZ