NORTH AYRSHIRE COUNCIL
Creation of a customer facing brand identity and signage system for the Customer Service Centre and Bridgegate House office - a walk in facility allowing the local community to engage with the council.
Our approach was to highlight the dialogue between staff and customers by using the apostrophe. A strong typography based graphic style, influenced by Irvine’s maritime history and the 1970s origins of the of the building, is used throughout the spaces in a variety of applications. Working with the architect from basic shell to completion, we developed the identity, a clear and easy to use signage system, branded office and staff facing areas, injecting rich colour and personality into a neutral, stylish and modern interior.